Novillo, is an innovative web-based advanced call tracking and analytics application. What sets it apart from other tracking software is its distinctive mechanism. It empowers sellers with a groundbreaking feature known as Bid-Priority. With Bid-Priority, sellers can effectively manage their campaign lead flow in a way that maximises their marketing campaign monetization. This unique feature allows buyers to place higher bids for leads during the purchase process, granting them priority access to incoming leads.